*Due to NDA I cannot write out all the project specifics here
As an optimization consultant intern for Adobe, I served in an interesting position that merged code, design and business strategy. I worked with a variety of Fortune 500 clients across different veritcals to optimize and personalize their websites through data-driven A/B testing decisions.
My main project of the summer was to prepare a comprehensive strategy for testing on a major tech client site who was new to Adobe Target, then present it to the client at the end of term. This roadmap would then guide the entire testing implementation and vision going forward, from tests to restructure of the organization.
I utilized Google Analytics to identify the major areas of improvement for the site and its subsites. By looking at pageviews, user flow and heatmaps, I was able to draw inferences as to which areas could be improved upon and develop test ideas.
These tests are currently still in production.